La Rufina is not a man or a woman, it has no age or social stratum, it is a brotherhood, a community, a group of friends who share life. La Rufina is music, a hotdog with Jack mustard, a bonfire in the middle of the forest. We are the ones who love animals, sunsets, roads, paths, rivers, forests, and waves. We are the ones who turn air into wind. La Rufina is a feeling of glory and freedom, where time does not exist and destinations are endless. It is a desire to explore the world in an act of rebellion against the standard, turning everything ordinary into extraordinary.